The Alma Littera pavilion at the 2019 Vilnius Book Fair utilized lightweight tent structures in the brand’s signature colors to create a welcoming and dynamic space. Thoughtfully designed zones included specialized counters for various book genres, a dedicated area for author meet-and-greet sessions, checkout and payment stations, a child-friendly counter, and a staff storage area. Spaces were also allocated for integrated televisions to enhance the visitor experience. The pavilion’s flexible layout and cohesive branding effectively showcased Alma Littera’s publications while providing a functional, engaging environment for readers of all ages.